About Us
The Name That Started It All
In 1987, a boat hit the water and a legend was born.
"Rippin Fear" wasn't just a name — it was a feeling. The rush of cutting through the waves at full throttle, leaving fear in your wake, chasing speed and good times with everything you've got. My brother named his boat that, and it stuck with all of us.
Nearly four decades later, that spirit lives on — not on the water, but in every piece of apparel we create. Because Rippin Fear has always meant one thing: you don't slow down for fear. You rip right through it.
Why We Exist
I always wanted to keep that name alive — because my brother was larger than life to me. He walked on water as far as I could see.
We lost our dad young, and like so many families, life scattered us in different directions. But I watched my brother face heart disease without a single complaint. Not one word. That quiet strength made me stronger than I knew.
Then came my own battles. Several heart attacks. The kind of moments that stop you cold — and make you realize what you're really made of. My brother never called to check on me. At first that hurt. But then it hit me: he was toughening me up for the bigger fight. He always was.
He was a soldier. A hard worker. A man who never let fear stand between him and wanting more. He passed a few years ago, and I kept that name close — Rippin Fear — because that's exactly what he did every single day of his life.
This brand is for everyone who is going through something. Success is part of the dream — but fear is the real test of who you truly are. When you wear this logo, know that you're not alone. Rip right through it.
Who This Brand Is For
Rippin Fear is for everyone.
For the person who has nothing but refuses to quit. For the one fighting for a loved one who is sick. For the student grinding toward that diploma. For the helper, the caretaker, the one who shows up for others even when they're running on empty.
It's for the person having the worst day of their life — and choosing to get through it anyway. For the one chasing success, spreading kindness, or just trying to have a little fun in the middle of it all.
Whatever your battle looks like — big or small, quiet or loud — this brand is for you.
Because fear doesn't care who you are. And neither do we. We're all ripping through something.
Why We Give Back
Every purchase from Rippin Fear sends $2 to three causes close to our heart — because they're not just charities to us. They're family.
American Heart Association — Heart disease has run through my family for generations. I've watched it take people I love. I've faced it myself. This one is personal in every way.
American Cancer Society — I've seen what cancer does to families. The waiting. The fighting. The helplessness of watching someone you love go through something so brutal. It's frustrating in ways words can barely hold. We fight back the only way we can — by giving.
Wounded Warrior Project — This one doesn't get talked about enough. The mental battles our veterans carry home are real, and they're heavy — not just for the soldier, but for their entire family. I've seen it up close. These men and women are brave beyond measure, and their families carry that weight silently. We see them. We honor them.
When you buy from Rippin Fear, you're not just wearing a brand. You're standing with people who are fighting.
A Personal Message from Jeff
I want to take a moment to thank every single person who works in healthcare — from the janitors keeping those halls clean, to the nurses holding your hand at 3am, to the surgeons who fight for your life when you can't fight for yourself.
You don't always get the recognition you deserve. But you should. Every one of you deserves a medal.
Thank you. From the bottom of a heart that's still beating because of people like you. 🙏